Brevity

n. 1. The quality or state of being brief in duration. 2. Concise expression; terseness.

When a sentence is made stronger, it usually becomes shorter. Thus, brevity is a by-product of vigor.

William Strunk Jr. and E.B. White, The Elements of Style

Hustle

v. intr. 1. To jostle and push. 2. to work or move rapidly and energetically. 3. To act aggressively, esp. in business dealings.

n. 1. The act or instance of jostling or shoving. 2. Energic activity; drive. 3. slang. An illicit or unethical way of doing business or obtaining money; a fraud or deceipt.

Recherché

adj. 1. Uncommon; rare. 2. Exquisite; choice. 3. Overrefined; forced. 4. Pretentious; overblown.

58 Gin, like many distilleries, offers gin tuition… She handed each of us a clipboard, on which was a list of twenty-six botanicals. Some of these were farily mainstream, like pink grapefruit and chamomile; others were more recharché, like aniseed and cassia.”

Anthony Lane, “Ginmania,” The New Yorker